EuroPA+Shanghai

Identity for Art Expo in Shanghai

Design  Xiaofeng Wang, Haozhen Qi

Client    Vo & Lum

Region Shanghai, China

Year     2010

Shanghai

欧洲艺术精品展

上海世博会艺术展

设计   王小枫,齐浩祯

客户   午缕文化传播

地区   中国上海

年份   二〇一〇年

上海欧洲艺术精品展是在2010年上海世博会期间举办的欧洲艺术精品系列展览活动。按照欧洲艺术和时尚工艺的不同类别,分为:艺术欧洲、精致欧洲与创造欧洲三个主题。我们使用主标志与主题名称结合的方式体现展览的系列性,设计注重两者的和谐与差异。加号作为识别的主要工具延展成视觉辅助图形,并编排成视觉应用的主体。色彩源于欧洲国家的国旗,通过与加号的配合使用,极好的反映出欧洲艺术文化的多元性。我们一并完成其双语节目单与双语画册的设计。

EuroPA Shanghai was a series exhibition of European Art Exhibitions during Shanghai Expo 2010. According to the different categories of European fine art and fashion craftsmanship, the annual event comprised three exhibitions. Their themes are: Classic Art, Savoir-Faire and Creation. Our strategy was to build up a connection between the main logo and the theme logo, to make them both visualized and harmony to each other. This was worked to express the exhibitions' series property. The Plus Sign was characterized as main tool of communication and also serviced for visual extension. The colours were chosen from the National Flags of some European countries. Their combinations with the Plus Sign reflected the diversity of European Art Culture enormously. Our work also included the Bilingual Theme List and the Bilingual album of Art.

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Xiaofeng Wang, All rights reserved.